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ACT01 - Midnight Madness Midnight Madness provides a sneak peek into re:Invent, complete with fun, drinks, and snacks. There will be a chicken wing eating contest, marching bands, conga lines, street performers, and much, much more - don't miss it! Activity
ACT02 - Tatonka Join us at Midnight Madness to discover and witness re:Invent’s famous chicken wing eating extravaganza—Tatonka. Reserve your seat well in advance. Participation is first come, first served, and seating is not guaranteed. While you won’t begin eating until 10:30PM, you can queue as early as 8:00PM at Titian 2205 in the Venetian, Level 2. Tatonka
ACT05 - Ping Pong Tournament #1 The AWS Ping Pong Tournament returns to re:Invent, with games on Wednesday and Thursday. Activity
ACT06 - Ping Pong Tournament #2 The AWS Ping Pong Tournament returns to re:Invent, with games on Wednesday and Thursday. Activity
ACT07 - Bingo Night (Venetian) Back by popular demand, Bingo Night returns to re:Invent across two venues. Activity
ACT08 - Bingo Night (Aria) Back by popular demand, Bingo Night returns to re:Invent across two venues. Activity
ACT09 - Board Game Night Relax with fellow attendees over snacks and a game or two of whatever you're into. We'll have all the classics and much more. Activity
ACT10 - Arts & Crafts Looking for something creative and relaxing to help you unwind? Grab a beverage to sip on while painting your own masterpiece. Reserve your seat in advance. Activity
ACT11 - Movie Night (Venetian) Grab some popcorn and get ready to watch cult classics and some of the best-loved films of the '80s, such as "Pretty in Pink," "The Goonies," "Stand by Me," "Ferris Bueller's Day Off," "Gremlins," "Wayne's World," and "Back to the Future."  Activity
ACT12 - Movie Night (Aria) Grab some popcorn and get ready to watch cult classics and some of the best-loved films of the '80s, such as "Pretty in Pink," "The Goonies," "Stand by Me," "Ferris Bueller's Day Off," "Gremlins," "Wayne's World," and "Back to the Future."  Activity
ACT13 - Broomball For those of you who always wanted to play Quidditch in school, broomball is for you. We'll explain everything - just bring yourself! Activity
ACT14 - Dodgeball Remember the 5 Ds of dodgeball: “Dodge, duck, dip, dive, and dodge.” If you can live by those wise words, you’ll fit right in at our annual dodgeball showdown! Activity
ACT15 - Epic '80s Sing-Along with Choir!Choir!Choir! Ready to sing your heart out alongside your fellow attendees? Reserve your spot to join the choir! Activity
ACT16 - Expanse Sneak Peek Come watch an exclusive sneak peek of the epic new season of The Expanse. We are bringing you the first episode of Season 4 before it comes out on Prime Video on Dec. 13. There will also be Expanse-themed cocktails, drinks, snacks, and giveaways. Activity
ACT17 - Women in Identity, Security, and Privacy re:Invent Gathering Spend a few hours networking with women in the fields of Identity, Security, and Privacy. Meet female leaders in AWS identity-related services and hear lightning talks from women in the Identity and Security industry. Connect with other women and allies while sampling wine and chocolates from around the world. Create your own security-themed craft project to take home with you! Most of all, take this time to enjoy a relaxed environment, expand your connections, and learn something new. The event is co-hosted by Women in Identity and Women in Security & Privacy. Heavy appetizers will be served. Dress code is casual. Allies are welcome. Activity
ACT18 - Three Square's BackPack for Kids (Tuesday) Join AWS in supporting Three Square Food Bank's BackPack for Kids program. Thousands of children are eligible for free and reduced price meals through the Clark County School District. When the school bell rings on Friday, many of these children go hungry until school resumes Monday morning. BackPack for Kids is one of three childhood nutrition programs that Three Square offers. Each bag contains ready-to-eat meals that help sustain these kids over the weekend or during breaks from school. Get involved by putting together a backpack or two at re:Invent! Activity
ACT19 - Three Square's BackPack for Kids (Wednesday) Join AWS in supporting Three Square Food Bank’s BackPack for Kids program. Thousands of children are eligible for free and reduced price meals through the Clark County School District. When the school bell rings on Friday, many of these children go hungry until school resumes Monday morning. BackPack for Kids is one of three childhood nutrition programs that Three Square offers. Each bag contains ready-to-eat meals that help sustain these kids over the weekend or during breaks from school. Get involved by putting together a backpack or two at re:Invent! Activity
ACT21 - Mother's Room (Monday) Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room. 7:00AM - 9:00PM: Aria, Venetian 7:00AM - 7:00PM: Bellagio, Encore, Mirage, MGM   Aria, Level 3 West, Registration Desk 3B Bellagio, Donatello 3 Encore, Registration Desk 6 Office Mirage, Registration Desk 2 Office MGM, Level 1, Boulevard 154 Venetian, Level 1, Galileo 1002 Activity
ACT22 - Mother's Room (Tuesday) Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.   7:00AM - 9:00PM: Aria, Venetian 7:00AM - 7:00PM: Bellagio, Encore, Mirage, MGM   Aria, Level 3 West, Registration Desk 3B Bellagio, Donatello 3 Encore, Registration Desk 6 Office Mirage, Registration Desk 2 Office MGM, Level 1, Boulevard 154 Venetian, Level 1, Galileo 1002 Activity
ACT23 - Mother's Room (Wednesday) Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.   7:00AM - 9:00PM: Aria, Venetian 7:00AM - 7:00PM: Bellagio, Encore, Mirage, MGM   Aria, Level 3 West, Registration Desk 3B Bellagio, Donatello 3 Encore, Registration Desk 6 Office Mirage, Registration Desk 2 Office MGM, Level 1, Boulevard 154 Venetian, Level 1, Galileo 1002 Activity
ACT24 - Mother's Room (Thursday) Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.   Aria, Level 3 West, Registration Desk 3B Bellagio, Donatello 3 Encore, Registration Desk 6 Office Mirage, Registration Desk 2 Office MGM, Level 1, Boulevard 154 Venetian, Level 1, Galileo 1002 Activity
ACT25 - Mother's Room (Friday) Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.   Mirage, Registration Desk 2 Office Venetian, Level 1, Galileo 1002 Activity
ACT26 - Reflection Room (Monday) Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus. 7:00AM - 8:00PM: Aria, Venetian 7:00AM - 7:00PM: Bellagio, Mirage, MGM Aria, Level 3 West, Registration Desk 3A Bellagio, Donatello 2 Mirage, Andros A MGM, Level 2, Room 256 Venetian, Level 1, Galileo 902 Activity
ACT27 - Reflection Room (Tuesday) Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.   7:00AM - 8:00PM: Aria, Venetian 7:00AM - 7:00PM: Bellagio, Mirage, MGM   Aria, Level 3 West, Registration Desk 3A Bellagio, Donatello 2 Mirage, Andros A MGM, Level 2, Room 256 Venetian, Level 1, Galileo 902 Activity
ACT28 - Reflection Room (Wednesday) Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.   7:00AM - 8:00PM: Aria, Venetian 7:00AM - 7:00PM: Bellagio, Mirage, MGM   Aria, Level 3 West, Registration Desk 3A Bellagio, Donatello 2 Mirage, Andros A MGM, Level 2, Room 256 Venetian, Level 1, Galileo 902 Activity
ACT29 - Reflection Room (Thursday) Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.   Aria, Level 3 West, Registration Desk 3A Bellagio, Donatello 2 Mirage, Andros A MGM, Level 2, Room 256 Venetian, Level 1, Galileo 902 Activity
ACT30 - Reflection Room (Friday) Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.   Mirage, Andros A Venetian, Level 1, Galileo 902 Activity
ADM201-L - Leadership session: Digital marketing and ad technology In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Session Dmitri Tchikatilov Calvin French-Owen Scott N Brown Zak Stengel Srini Varadarajan
ADM201-LOFA - [OVERFLOW] Leadership session: Digital marketing and ad technology (Teal-Aria) In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Overflow
ADM201-LOFB - [OVERFLOW] Leadership session: Digital marketing and ad technology (Teal-Bellagio) In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Overflow
ADM201-LOFM - [OVERFLOW] Leadership session: Digital marketing and ad technology (Teal-Mirage) In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Overflow
ADM201-LOFMGM - [OVERFLOW] Leadership session: Digital marketing and ad technology (Teal-MGM) In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Overflow
ADM201-LOFV - [OVERFLOW] Leadership session: Digital marketing and ad technology (Teal-Venetian) In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes. Overflow
ADM203 - Reimagining advertising analytics & identity resolution at scale Most companies in Advertising & Marketing run some kind of big data workload. But are they taking advantage of the latest cloud technology? In this session, learn how AWS customers can optimize data collection, analytics, and identity resolution using containers, serverless computing, and graph databases. Customers share detailed technical best practices for big data and advertising analytics at massive scale and low cost. Then we dive deep into an example of how to improve identity matching and audience targeting using Amazon Neptune and other AWS tools. Session Dmitri Tchikatilov Sasikala Singamaneni Eric Whitney Christopher Hansen
ADM203-OFA - [OVERFLOW] Reimagining advertising analytics & identity resolution at scale (Yellow-Aria) Most companies in Advertising & Marketing run some kind of big data workload. But are they taking advantage of the latest cloud technology? In this session, learn how AWS customers can optimize data collection, analytics, and identity resolution using containers, serverless computing, and graph databases. Customers share detailed technical best practices for big data and advertising analytics at massive scale and low cost. Then we dive deep into an example of how to improve identity matching and audience targeting using Amazon Neptune and other AWS tools. Overflow
ADM301 - Best practices for identity resolution with Amazon Neptune In this chalk talk, learn how to build a cloud-centric, graph-based identity resolution system that connects customer data across devices, channels, and touchpoints and helps enable better media buying and personalization. Learn about best practices and the mistakes to avoid for identity resolution data collection, processing, and preparation. We deep dive into architectural details for achieving high availability and low latency at scale using AWS services such as Amazon EMR, Amazon Neptune, Amazon EC2, and Amazon S3. We also discuss recommendations for using Neptune as a fully managed graph database service for identity resolution. Chalk Talk Taylor Riggan Nitin Poddar
ADM302 - End-to-end machine learning using Spark and Amazon SageMaker Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Session Dmitri Tchikatilov François Guerraz Janko Kovacevic
ADM302-OFA - [OVERFLOW] End-to-end machine learning using Spark and Amazon SageMaker (Blue-Aria) Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Overflow
ADM302-OFB - [OVERFLOW] End-to-end machine learning using Spark and Amazon SageMaker (Blue-Bellagio) Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Overflow
ADM302-OFM - [OVERFLOW] End-to-end machine learning using Spark and Amazon SageMaker (Blue-Mirage) Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Overflow
ADM302-OFMGM - [OVERFLOW] End-to-end machine learning using Spark and Amazon SageMaker (Blue-MGM) Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Overflow
ADM302-OFV - [OVERFLOW] End-to-end machine learning using Spark and Amazon SageMaker (Blue-Venetian) Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Overflow
ADM302-OFVST - [OVERFLOW] End-to-end machine learning using Spark and Amazon SageMaker (Blue-VenetianST) Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples. Overflow
ADM303 - Implementing Amazon Personalize across marketing channels Amazon Personalize makes it easy to train machine learning models based on the behavioral data of your customers. However, putting these models into practice across marketing channels to deliver high-quality customer experiences still requires some lifting on your end. In this chalk talk, we discuss the best practices and strategies for implementing Amazon Personalize—including what we’ve seen work and what we’ve seen doesn’t—to create personalized customer experiences across multiple digital channels, including web, mobile, and messaging. Chalk Talk Dylan Tong James Jory
ADM401 - Analyzing Amazon DSP data in an AWS data lake Advertisers and agencies working with Amazon DSP are interested in analyzing available data points to understand segment and campaign performance. In this one-hour lab meant for companies working with Amazon DSP today, we show how to set up an AWS data lake based on reporting files from Amazon DSP in Amazon Simple Storage Service (Amazon S3) in order to analyze and visualize the data. We show you how to use AWS Glue Data Catalog to crawl and create a data source, use Amazon Athena for extraction, and display the data in Amazon QuickSight. Builders Session David Beck
ADM402 - Testing techniques for measuring personalization In this hands-on lab, you sit down with an AWS solutions architect to learn how to integrate techniques such as A/B, multi-armed bandit, and interleaved recommendation testing to measure effectiveness of machine learning for personalization. You’ll come away knowing how to build an end-to-end solution for deploying recommendation models using Amazon Personalize that integrates with measurement techniques that can be applied to customer experience in e-commerce or other marketing channels. Builders Session James Jory
AHH01 - Canaletto - 80s Night Calling all developers, gamers, and '80s lovers. Join Red Hat as we celebrate the rise of the open-source era and 8-bit gaming with food, drinks, games, and prizes. And jump back in time with us as we celebrate the brightest decade with special appearances from your favorite 8-bit characters. After hours
AHH02 - Carahsoft Restaurant Reception at Sage More Information Coming Soon! After hours
AHH03 - Join the Nutanix Rebel Alliance at Yardbird Looking to deploy applications in a hybrid cloud? Head to Yardbird for some cantina cocktails and to learn more. Do or do not; there is no try. After hours
AHH04 - NetApp at TAO Nightclub Join NetApp at TAO Nightclub. We have specialty cocktails and passed hors d'oeuvres from TAO Asian Bistro with unlimited beer, wine, and soft drinks. After hours
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