Midnight Madness provides a sneak peek into re:Invent, complete with fun, drinks, and snacks. There will be a chicken wing eating contest, marching bands, conga lines, street performers, and much, much more - don't miss it!
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Join us at Midnight Madness to discover and witness re:Invent’s famous chicken wing eating extravaganza—Tatonka. Reserve your seat well in advance. Participation is first come, first served, and seating is not guaranteed. While you won’t begin eating until 10:30PM, you can queue as early as 8:00PM at Titian 2205 in the Venetian, Level 2.
Tatonka
The AWS Ping Pong Tournament returns to re:Invent, with games on Wednesday and Thursday.
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The AWS Ping Pong Tournament returns to re:Invent, with games on Wednesday and Thursday.
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Back by popular demand, Bingo Night returns to re:Invent across two venues.
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Back by popular demand, Bingo Night returns to re:Invent across two venues.
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Relax with fellow attendees over snacks and a game or two of whatever you're into. We'll have all the classics and much more.
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Looking for something creative and relaxing to help you unwind? Grab a beverage to sip on while painting your own masterpiece. Reserve your seat in advance.
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Grab some popcorn and get ready to watch cult classics and some of the best-loved films of the '80s, such as "Pretty in Pink," "The Goonies," "Stand by Me," "Ferris Bueller's Day Off," "Gremlins," "Wayne's World," and "Back to the Future."
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Grab some popcorn and get ready to watch cult classics and some of the best-loved films of the '80s, such as "Pretty in Pink," "The Goonies," "Stand by Me," "Ferris Bueller's Day Off," "Gremlins," "Wayne's World," and "Back to the Future."
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For those of you who always wanted to play Quidditch in school, broomball is for you. We'll explain everything - just bring yourself!
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Remember the 5 Ds of dodgeball: “Dodge, duck, dip, dive, and dodge.” If you can live by those wise words, you’ll fit right in at our annual dodgeball showdown!
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Ready to sing your heart out alongside your fellow attendees? Reserve your spot to join the choir!
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Come watch an exclusive sneak peek of the epic new season of The Expanse. We are bringing you the first episode of Season 4 before it comes out on Prime Video on Dec. 13. There will also be Expanse-themed cocktails, drinks, snacks, and giveaways.
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Spend a few hours networking with women in the fields of Identity, Security, and Privacy. Meet female leaders in AWS identity-related services and hear lightning talks from women in the Identity and Security industry. Connect with other women and allies while sampling wine and chocolates from around the world. Create your own security-themed craft project to take home with you! Most of all, take this time to enjoy a relaxed environment, expand your connections, and learn something new. The event is co-hosted by Women in Identity and Women in Security & Privacy. Heavy appetizers will be served. Dress code is casual. Allies are welcome.
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Join AWS in supporting Three Square Food Bank's BackPack for Kids program. Thousands of children are eligible for free and reduced price meals through the Clark County School District. When the school bell rings on Friday, many of these children go hungry until school resumes Monday morning. BackPack for Kids is one of three childhood nutrition programs that Three Square offers. Each bag contains ready-to-eat meals that help sustain these kids over the weekend or during breaks from school. Get involved by putting together a backpack or two at re:Invent!
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Join AWS in supporting Three Square Food Bank’s BackPack for Kids program. Thousands of children are eligible for free and reduced price meals through the Clark County School District. When the school bell rings on Friday, many of these children go hungry until school resumes Monday morning. BackPack for Kids is one of three childhood nutrition programs that Three Square offers. Each bag contains ready-to-eat meals that help sustain these kids over the weekend or during breaks from school. Get involved by putting together a backpack or two at re:Invent!
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Tune in to AWS Launchpad on Tuesday, Dec. 3, from 11:15AM to 11:35AM PT for a special Launchpad kickoff interview, and learn about how you can help eradicate childhood hunger in Las Vegas.
AWS Launchpad is a live streaming show on the http://twitch.tv/aws channel airing Tuesday, Dec. 3, through Thursday, Dec. 5, at re:Invent.
Donations are accepted through Thursday, Dec. 5, at 4:00PM PT. These efforts will provide funds for Three Square Food Bank. Together, we can feed everyone.
Donations must be made through Tiltify and are treated in accordance with Tiltify’s Privacy Policy and Terms of Service.
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Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.
7:00AM - 9:00PM: Aria, Venetian
7:00AM - 7:00PM: Bellagio, Encore, Mirage, MGM
Aria, Level 3 West, Registration Desk 3B
Bellagio, Donatello 3
Encore, Registration Desk 6 Office
Mirage, Registration Desk 2 Office
MGM, Level 1, Boulevard 154
Venetian, Level 1, Galileo 1002
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Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.
7:00AM - 9:00PM: Aria, Venetian
7:00AM - 7:00PM: Bellagio, Encore, Mirage, MGM
Aria, Level 3 West, Registration Desk 3B
Bellagio, Donatello 3
Encore, Registration Desk 6 Office
Mirage, Registration Desk 2 Office
MGM, Level 1, Boulevard 154
Venetian, Level 1, Galileo 1002
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Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.
7:00AM - 9:00PM: Aria, Venetian
7:00AM - 7:00PM: Bellagio, Encore, Mirage, MGM
Aria, Level 3 West, Registration Desk 3B
Bellagio, Donatello 3
Encore, Registration Desk 6 Office
Mirage, Registration Desk 2 Office
MGM, Level 1, Boulevard 154
Venetian, Level 1, Galileo 1002
Activity
Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.
Aria, Level 3 West, Registration Desk 3B
Bellagio, Donatello 3
Encore, Registration Desk 6 Office
Mirage, Registration Desk 2 Office
MGM, Level 1, Boulevard 154
Venetian, Level 1, Galileo 1002
Activity
Mother's rooms are designed and used only for the purpose of providing a lactating mother with a private, secure space to breastfeed or express breast milk for her nursing child. Mother's rooms are available throughout the re:Invent campus. A key is required for entry and is available at the identified location near each mother's room.
Mirage, Registration Desk 2 Office
Venetian, Level 1, Galileo 1002
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Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.
7:00AM - 8:00PM: Aria, Venetian
7:00AM - 7:00PM: Bellagio, Mirage, MGM
Aria, Level 3 West, Registration Desk 3A
Bellagio, Donatello 2
Mirage, Andros A
MGM, Level 2, Room 256
Venetian, Level 1, Galileo 902
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Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.
7:00AM - 8:00PM: Aria, Venetian
7:00AM - 7:00PM: Bellagio, Mirage, MGM
Aria, Level 3 West, Registration Desk 3A
Bellagio, Donatello 2
Mirage, Andros A
MGM, Level 2, Room 256
Venetian, Level 1, Galileo 902
Activity
Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.
7:00AM - 8:00PM: Aria, Venetian
7:00AM - 7:00PM: Bellagio, Mirage, MGM
Aria, Level 3 West, Registration Desk 3A
Bellagio, Donatello 2
Mirage, Andros A
MGM, Level 2, Room 256
Venetian, Level 1, Galileo 902
Activity
Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.
Aria, Level 3 West, Registration Desk 3A
Bellagio, Donatello 2
Mirage, Andros A
MGM, Level 2, Room 256
Venetian, Level 1, Galileo 902
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Reflection rooms, or quiet rooms, are available at the event and can be used when needed during general conference hours. Reflection rooms are available throughout the re:Invent campus.
Mirage, Andros A
Venetian, Level 1, Galileo 902
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It's more than just an EDM concert and interactive extravaganza—re:Play is the ultimate playground for those of us who didn't get the memo that grown-ups don't play.
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In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.
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Dmitri Tchikatilov
Tejas Desai
Calvin French-Owen
Zak Stengel
Scott Brown
In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.
Overflow
In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.
Overflow
In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.
Overflow
In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.
Overflow
In this session meant for executive leaders, you get to see the AWS vision for how companies stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders share stories about how they used AWS to enable breakthroughs in areas such as customer data collection, identity resolution, audience targeting, programmatic advertising, personalization, and measurement. Then we turn to the future and share our playbook for artificial intelligence and real-time solutions for transforming big data into marketing outcomes.
Overflow
Most companies in Advertising & Marketing run some kind of big data workload. But are they taking advantage of the latest cloud technology? In this session, learn how AWS customers can optimize data collection, analytics, and identity resolution using containers, serverless computing, and graph databases. Customers share detailed technical best practices for big data and advertising analytics at massive scale and low cost. Then we dive deep into an example of how to improve identity matching and audience targeting using Amazon Neptune and other AWS tools.
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Dmitri Tchikatilov
Sasikala Singamaneni
Eric Whitney
Christopher Hansen
Most companies in Advertising & Marketing run some kind of big data workload. But are they taking advantage of the latest cloud technology? In this session, learn how AWS customers can optimize data collection, analytics, and identity resolution using containers, serverless computing, and graph databases. Customers share detailed technical best practices for big data and advertising analytics at massive scale and low cost. Then we dive deep into an example of how to improve identity matching and audience targeting using Amazon Neptune and other AWS tools.
Overflow
In this chalk talk, learn how to build a cloud-centric, graph-based identity resolution system that connects customer data across devices, channels, and touchpoints and helps enable better media buying and personalization. Learn about best practices and the mistakes to avoid for identity resolution data collection, processing, and preparation. We deep dive into architectural details for achieving high availability and low latency at scale using AWS services such as Amazon EMR, Amazon Neptune, Amazon EC2, and Amazon S3. We also discuss recommendations for using Neptune as a fully managed graph database service for identity resolution.
Chalk Talk
Taylor Riggan
Nitin Poddar
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Session
Dmitri Tchikatilov
Francois Guerraz
Janko Kovacevic
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Session
Dmitri Tchikatilov
Francois Guerraz
Janko Kovacevic
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Overflow
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Overflow
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Overflow
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Overflow
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Overflow
Learn how AWS customers are developing production-ready machine learning models to optimize auction dynamics and bid pricing—all within the millisecond latency requirements of programmatic ad buying. Forget “hello world” ML tutorials; instead we dive deep into an example of how to train models for terabyte-scale advertising data cost-effectively. Find out how to create environments for machine learning engineers so they can prototype and explore with TensorFlow before executing it in distributed systems using Spark and Amazon SageMaker. We explain productionizing models and deployment, which we then back up with real-life examples.
Overflow
Amazon Personalize makes it easy to train machine learning models based on the behavioral data of your customers. However, putting these models into practice across marketing channels to deliver high-quality customer experiences still requires some lifting on your end. In this chalk talk, we discuss the best practices and strategies for implementing Amazon Personalize—including what we’ve seen work and what we’ve seen doesn’t—to create personalized customer experiences across multiple digital channels, including web, mobile, and messaging.
Chalk Talk
Dylan Tong
James Jory
Advertisers and agencies working with Amazon DSP are interested in analyzing available data points to understand segment and campaign performance. In this one-hour lab meant for companies working with Amazon DSP today, we show how to set up an AWS data lake based on reporting files from Amazon DSP in Amazon Simple Storage Service (Amazon S3) in order to analyze and visualize the data. We show you how to use AWS Glue Data Catalog to crawl and create a data source, use Amazon Athena for extraction, and display the data in Amazon QuickSight. Please bring your laptop.
Builders Session
David Beck
In this hands-on lab, you sit down with an AWS solutions architect to learn how to integrate techniques such as A/B, multi-armed bandit, and interleaved recommendation testing to measure effectiveness of machine learning for personalization. You’ll come away knowing how to build an end-to-end solution for deploying recommendation models using Amazon Personalize that integrates with measurement techniques that can be applied to customer experience in e-commerce or other marketing channels. Please bring your laptop.
Builders Session
James Jory
Calling all developers, gamers, and '80s lovers. Join Red Hat as we celebrate the rise of the open-source era and 8-bit gaming with food, drinks, games, and prizes. And jump back in time with us as we celebrate the brightest decade with special appearances from your favorite 8-bit characters.
After hours