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Meeting Summary

ADM203-OFA - [OVERFLOW] Reimagining advertising analytics & identity resolution at scale (Yellow-Aria)

Session Description

Most companies in Advertising & Marketing run some kind of big data workload. But are they taking advantage of the latest cloud technology? In this session, learn how AWS customers can optimize data collection, analytics, and identity resolution using containers, serverless computing, and graph databases. Customers share detailed technical best practices for big data and advertising analytics at massive scale and low cost. Then we dive deep into an example of how to improve identity matching and audience targeting using Amazon Neptune and other AWS tools.

Additional Information
Overflow
200 - Intermediate
Please note that session information is subject to change.
Session Schedule