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Meeting Summary

ABD307 - Deep Analytics for Global AWS Marketing Organization

Session Description

To meet the needs of the global marketing organization, the AWS marketing analytics team built a scalable platform that allows the data science team to deliver custom econometric and machine learning models for end user self-service. To meet data security standards, we use end-to-end data encryption and different AWS services such as Amazon Redshift, Amazon RDS, Amazon S3, Amazon EMR with Apache Spark and Auto Scaling. In this session, you see real examples of how we have scaled and automated critical analysis, such as calculating the impact of marketing programs like re:Invent and prioritizing leads for our sales teams.

Session Speakers
Additional Information
Aria
Breakout Session
Analytics & Big Data
Advanced (300 level)
Please note that session information is subject to change.
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