A software engineering/IT goal can be described as “sustainability minimizing the lead time to business impact”. Over two decades, we’ve reduced this time from years to weeks through technical practices (e.g., continuous delivery), economic game changers (e.g., public cloud), and cultural organizational transformations (e.g., agile and DevOps). Serverless takes these technical and economic levers and ratchets them up. As Adrian Cockcroft said, “We’re starting to see applications be built in ridiculously short time periods”. How do organizations and cultures sustainably embrace compression of time to market? What are the roles for individuals on teams? How do we ensure appropriate levels of governance, and personal and organizational safety? In this chalk talk, Symphonia’s Mike Roberts outlines these challenges in structured categories, and introduces a model to tackle them. Following the session is an open Q&A and discussion to drill into some issues that concern the audience most.