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Meeting Summary

AMT305 - Building BMW Group's Customer Engagement Platform on AWS

Session Description

In today's "always connected" world, brands must find unique ways to engage customers anywhere, anytime and across an ever-changing variety of formats. Large enterprises are often challenged by aging, monolithic applications that limit their ability to adapt quickly to changes. In this session, the BMW Group discusses how it is using microservices on the AWS Cloud to transform its customer engagement platform. Learn how the company built its Unified Configurator Platform (UCP) to serve 30+ branded customer-facing applications with over 300 RESTful API endpoints using services such as Amazon API Gateway, AWS Lambda, Amazon Elastic Beanstalk, and AWS Elastic Container Service. Additionally, the BMW Group discusses how Game Days and Chaos Monkey methodologies led to the success of the overall program.

Session Speakers
Additional Information
Session
Automotive
300 - Advanced
Please note that session information is subject to change.
MGM
Session Schedule
    Media