No
Confirm and Proceed
View More
View Less
Working...
Close
OK
Cancel
Confirm
System Message
Delete
Schedule
An unknown error has occurred and your request could not be completed. Please contact support.
Reserved - Scan in at least 10 minutes before the beginning of the session.
This has been added to your Planner. Please note: This is not a reserved seat.
Waitlisted - You may be assigned a reserved seat if one becomes available.

Please be sure to check the session schedule for any repeats of this session. In order to search for repeats of this session, please type the Session ID into the search bar at the top of the page.
Personal Calendar
 
Conference Event
Meeting
Interests
There aren't any available sessions at this time.
Conflict Found
This session is already scheduled at another time. Would you like to...
Loading...
Please enter a maximum of {0} characters.
{0} remaining of {1} character maximum.
Please enter a maximum of {0} words.
{0} remaining of {1} word maximum.
must be 50 characters or less.
must be 40 characters or less.
Session Summary
We were unable to load the map image.
This has not yet been assigned to a map.
Search Catalog
Reply
Replies ()
Search
New Post
Microblog
Microblog Thread
Post Reply
Post
Your session timed out.
Meeting Summary

ADM201-L - Leadership session: Digital marketing and ad technology

Session Description

Remember when having scaled infrastructure was a huge differentiator in marketing and ad tech? Not anymore. In this session, meant for executive leaders, you get to see the AWS vision for how companies can stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders will share stories about how they used AWS to enable breakthroughs in customer data collection, identity resolution, audience targeting, media buying, personalization and measurement. Then we turn to the future, and share our playbook for artificial intelligence and real-time solutions to transform big data into marketing outcomes.

Additional Information
Session
200 - Intermediate
Please note that session information is subject to change.
Session Schedule