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Meeting Summary

ADM201-L - Leadership session: Digital marketing and ad technology

Session Description

Remember when having scaled infrastructure was a huge differentiator in marketing and ad tech? Not anymore. In this session, meant for executive leaders, you get to see the AWS vision for how companies can stand out in the crowded, massively scaled advertising and marketing ecosystem. Industry leaders will share stories about how they used AWS to enable breakthroughs in customer data collection, identity resolution, audience targeting, media buying, personalization and measurement. Then we turn to the future, and share our playbook for artificial intelligence and real-time solutions to transform big data into marketing outcomes.

Additional Information
200 - Intermediate
Please note that session information is subject to change.
Session Schedule